For a long time, agencies have been edging towards being included - in the past, they have gone under the radar. Now they have been brought to attention at the forefront of affiliate. They are leaders in the industry when it comes to innovation, testing, problem-solving, and driving forward brand-new ways of utilising the affiliate model to complement the wider marketing mix.

Based on first-hand agency director feedback, anecdotal conversations over a glass of wine, and regular FAQ’s that she and her team experience, Awin’s Jess Brown and Hello Partner’s Niamh Butler-Walton take a look at what agencies actually need from the affiliate marketing industry in order to secure more budget from clients.

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