10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
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The Ethics of ‘Culture Jacking’: Brand Fit vs Trends
Culture-jacking is a common practice among brands; it happens when a company appropriates aspects of entertainment, music, and media for commercial purposes. Most times, these trends are primarily marketing strategies. Companies chase trends to stay relevant among competitors that appeal to younger generations. Culture-jacking may seem fun and exciting, especially...
A Day in the Life: Nish O’Connor, Senior Talent Manager, Sixteenth
Nish O’Connor joined talent agency, Sixteenth, almost three years ago after previously working in advertising sales. Having always had an interest in the influencer space, Nish is excited that she was able to make a career out of her passion.
WTF Is Web 3 and What Does It Mean for Performance Marketing?
Talks and speculations about Web 3 or Web 3.0 are raging. Web 3.0 is a new concept of the internet, which will be based on decentralisation, and less control and censorship over the webspace. That’s why some call Web 3.0 the revolution of the internet and...
The Social Media Movements Celebrating Black and LGBTQIA+ Voices
For the switched-on consumer, sharing a rainbow flag or posting a black square on Instagram to show that your company supports minority communities is not enough, and recognition and support of these underrepresented communities is something that should be ingrained in your core principles. With the conscious consumer regularly turning...
What’s Next for Pinterest – and What Does it Mean for Influencers?
Coinciding with the pandemic-driven spike in interest, Pinterest has branched out into short-form video. Pinterest recently launched Idea Pins, which resemble the ‘Stories’ feature that users are familiar with from other platforms, as a fresh way for creators to share video content. Unlike competitors such as Instagram, where Stories expire...
A Practical Guide on Activating Influencer Marketing Strategy in the Metaverse
A year ago, if you asked someone walking down the street if they’d heard about the metaverse, they’d have probably told you no. Google’s search trends show a pretty low level of interest in the metaverse throughout the whole of 2021, until a large and very obvious...
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