Klarna’s Creator Platform launched in the United States in October 2022, and will now be expanding to serve creators and retailers across all of the company’s 45 regions.

The role of the platform is to seamlessly match retailers with the right influencers for their brand, and track performance metrics in real time, enabling retailers to better engage their target audiences and achieve higher returns on influencer partnerships. Creators’ opportunity to maximise their earning potential and provide more relevant product recommendations to their followers is also a great benefit of the platform.

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