The affiliate channel is currently one of the most efficient and future-proof in marketing. Its proven reliability in times of crises, such as Covid and the cost of living crisis, has led to a boom in the industry with more companies optimising their affiliate channels.

But with this comes its own struggles. There are still misperceptions of the channel within companies and a lack of data transparency can reduce the efficacy of partnerships.

We spoke with Neale Madden, Affiliate Marketing Manager at Dunelm, about four common problems encountered in affiliate marketing, and how you can fix them.

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