We’ve all shared ‘bad’ examples of influencer marketing with friends and colleagues (and we’ve probably all been responsible for it). Influencer marketing that didn’t align with the brand’s objectives; influencer marketing that lacked creativity; influencer marketing that didn’t influence.

We know that brands have been burnt in the past. Yet all of these issues could be solved so easily. It’s time performance and brand worked together to build influencer strategies that align with the wider marketing mix and drive real business success.

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