“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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PI LIVE Europe 2023 Tickets are Now Available
Secure your pass to profitable partnerships now – at the best possible price.
TwitchCon 2023: How Brands Can Connect With a Super-Engaged Audience
The Twitch community will connect in real life (IRL) at TwitchCon in Paris from July 8-9 2023, but what do brands need to know about streamers, their super-engaged communities, and how to make the most out of Twitch? We have it all set out for you…
Unlocking the Power of the Creator Community with YouTube #PILIVEMiami23
During the Influencer Marketing Show takeover at PI LIVE Miami, YouTube’s Tiffany Matloob took to the stage to unpack how you can unlock the power of the creator community.
TikTok Search to be Enhanced by Featured Snippets
As consumer search continues to evolve, TikTok is in a winning battle to provide an answer quickly, directing traffic away from Google with its latest update: ‘Featured Snippets’.
The Halo Effect: Going Beyond the Last Click in Influencer Marketing
The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.
Biggest Takeaways from Affiliate Huddle 2023
Catch up on the recurring themes and topics of conversation at Affiliate Huddle 2023, which point towards the industry's focus for the next 12 months.
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