SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
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Instagram’s Creator Marketplace is a Go!
Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators. To build upon these tools further, Instagram will be launching and testing its creator marketplace on an invite-only basis to...
How Creator Marketing Transcends Advertising to Drive Commerce
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital, and creators. But to treat creators as just another form of media inventory risks missing out on their distinct value...
Unveiling the First-Ever US Partnership Awards Judging Panel
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US Partnership Awards. It was essential for us to shape an outstanding, well-rounded panel of judges that would be representative of...
Getting a Slice of the TikTok Pie: How to Run a Successful Creator-Led Campaign on TikTok for Foodie Brands
Following Little Moons’ incredible success on TikTok, food brands are getting increasingly hungry for a slice of the proverbial TikTok pie. There’s no denying that the opportunities for influencer marketing on TikTok are monumental; according to a study on Student Beans over half of Gen-Zs have purchased something after...
New Service to Provide Must-Know Influencer Marketing Advice is Here
Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE. The service, which is exclusive to IMTB members, will allow members to benefit from one-to-one telephone consultations with Hashtag Ad Consulting,...
BookTok: Building Advocates Within the Publishing Community
The pandemic secured TikTok’s place as a global trendsetting giant. Today, it reaches people of all ages and drives sales of everything from fashion to tech, wellness, subscription services, and more. Books are no exception: #BookTok, the hashtag created by “bookfluencers” to curate reading-related content, already has over 60...
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