The year may be coming to a close, but industry news remains exciting, as today we learn that GSG, Europe’s largest shopping rewards company, and Pepper, the world’s largest shopping community are joining forces to power up as a multifunctional tech company.

Considered the biggest deal in the industry in 2022, GSG and Pepper’s partnership will empower shoppers in more than 20 markets to make more confident shopping decisions. GSG and Pepper will jointly operate the world’s largest shopping community, recommendation and rewards platform by connecting brands and retailers with consumers across more than two billion purchase journeys annually.

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