Since coming to light last week, many questions and feelings of uncertainty have surrounded the news of Google’s partnership with coupon/voucher code aggregator FMTC. With plans to distribute these coupons and voucher codes in its SERPs, Google will effectively take on the role of a publisher, and this has raised some legitimate concern amongst a number of voucher/coupon sites that perform well via the search engine.
We spoke with Brook Schaaf, CEO at FMTC, to find out more about the partnership, and what we can expect its impact on the channel to be in the coming months.
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