Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community
Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?
impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs
The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?
Forever 21 Jumps on the TikTok Train to Fuel its Comeback
Back in 2019, fast fashion retailer, Forever 21, filed for bankruptcy as the shopping preferences of young consumers headed online. The brand closed up to 178 stores in the United States, and up to 350 overall following its decline.
ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach
Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.
"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce
Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.
Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
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