Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Creator Economy Stole the Show at PI LIVE Miami, Day Two
That’s a wrap! PI LIVE has taken Miami by storm, all rounded up with an Influencer Marketing Show takeover.
Lemon8: TikTok Developers’ Game-Changing App Shaking Up Social Media
A new social media platform has bubbled, fizzed, and popped into the digital space from the makers of TikTok – Lemon8.
PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City
Magic is in the air. PI LIVE Miami kicked off with a fantastic first day, as spectacular sessions and South Beach sunshine dazzled attendees, and what seemed to be a whole year’s worth of productive meetings took place in the Hyatt Regency Hotel. Explore the highlights below.
Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners
The winners of the second-ever US Partnership Awards have been announced! Did your company make the roster?
Unlocking the Power of Sustainability in Partnership Marketing
Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.
Monthly Top Line – March 2023
The past month has seen an exciting number of promotions and hires for C-suite roles. What’s particularly inspiring is the amount of powerful women who have stepped into leadership positions, setting an example for the industry that we ought to continue.
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