In influencer marketing, fraud has become an increasingly sophisticated challenge – 68% of marketers reported experiencing influencer fraud in 2020, and we know this number is on the rise. Why? As
The programme will empower and equip small business owners with practical tools and social commerce opportunities available on Instagram, inspiring them to boost their businesses online.
Throughout the pandemic, particularly
It was recently reported that TikTok has overtaken Facebook as the most downloaded apps worldwide over the past year. The app has become a tool for many people that may
The Instagram swipe up feature is currently available to users with over 10,000 followers enabling them to link to external pages to utilise affiliate links and promote products and services, however, the feature is about to change.
Instead, influencers such as Addison Rae and Charli D’Amelio profit handsomely from performing the dances based 100% on the choreography created by Black artists. The good news is that
First up, we caught up with Paulina Anna Solway, 2020’s IMA Rising Star. Paulina was the Managing Director at influencer marketing agency, Pulse Advertising. When awarding Paulina, the judges
As we reminisce on the event and hand over the baton to the Paralympics after two years of Covid restrictions, it is clear the tone of the event was slightly
A new influencer ‘rich list’ reveals some social accounts belonging to the older generation are potentially earning nearly £8000 a post.
An online clothing brand that specialises in comfortable and
Regulations from the Advertising Standards Authority in the UK are tightening rules and guidelines making it compulsory for influencers to declare when a post is an ad, when a post
