When Yasmine originally applied to work at The Influencer Marketing Factory, she initially planned to take on a role on the marketing agency side as her previous background was in social media marketing and digital.
During her interview process - in the final round, Yasmine’s now boss asked if she would be interested in exploring another role as part of the talent department. Yasmine took the risk and accepted - and hasn't looked back ever since.
Yasmine is now the manager of the 20+ creators on her talent roster, as well as leading the overall talent department and handling client communication, influencer liaison, and administrative work.
