TikTok For Business launched in June 2020 with the aim of creating a home for brands and marketers to be creative storytellers, and meaningfully engage with the broader communities around
From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build
You may remember the competition that Makeup Revolution launched in March to find the best beauty creators on TikTok – the #CreatorRevolution competition hashtag gained over 5.3 billion views, showing
Throwing money at the creator economy problem
Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with
In September 2020, the UK’s independent data authority, the Information Commissioner’s Office, introduced the Age Appropriate Design Code, allowing companies a year to comply following concerns relating to
What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Or get togethers over wine, where the book chat is somewhat incidental.
JD and Nike have created this campaign in close partnership with TikTok’s Creative Lab. The 3D AR branded effect will allow anyone to try on all three colourways of
The process for influencer marketing agencies working with influencers on TikTok is becoming more seamless thanks to the rollout of the TikTok Creator Marketplace API. Marketing companies will be able to integrate more directly with TikTok’s in-house influencer marketing platform.
We are seeing highly active fan communities popping up all over the world, for a plethora of unique interests and hobbies. Brands looking to connect with young audiences on this
