The big question every CMO asks when planning a new campaign is “what will my return on investment be?” This is a completely fair question. Whether you are at an agency or in-house, marketing is a commercial operation and we need to be clear on how our activity impacts the business’s performance and
Perhaps it all really started in 2019, when the genre-defying song “Old Town Road” song went viral on the app and propelled rapper Lil Nas X to fame. The
Last week’s virtual event was hosted one year after TikTok for Business first launched, meaning there was a wealth of learnings to digest and explore. The hosts and speakers
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After announcing earlier in the year that a new ‘Super Follow’ feature would be coming to Twitter, we can now explore what this may look like. Last
The world’s largest flower delivery network, Interflora, has launched a Father’s Day campaign which aims to normalise gifting flowers to people of all genders, and not just women.
The Influencer Marketing Awards judging panel have now attended the virtual judging day where they generously provided their expertise and time to discuss and debate this year’s IMA entries,
Talking Influence's day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today, Jill Alger, Digital Stra
To paraphrase what author Stephanie Yaboah stated, the message that this status quo sends is troubling: only thin white women with certain lip shape can wear a certain type of
But how does this differ from the rest of Southeast Asia? How much does the Western media influence Southeast Asians’ online purchasing behaviour?
A study was conducted by iPrice Group
Let’s try and start off simply. What exactly IS cryptocurrency? Anita K. Sharma, an entertainment attorney, has provided a definition in order to make the topic easier to understand.
It’s time to shine the light back onto content creators. Talking Influence is passionate about shedding the light on the excellent work that takes place in every avenue of
