• Influencer Marketing

/

Can Creators Strengthen Relationships with Their Community with Exclusive Paid Subscriptions?

But if a creator wants to get paid fairly for their work, while also engaging with their audience on their own terms, how many options do they really have? More

By Guest Writer

/ 12 May 2021

• Influencer Marketing

/

What TikTok Made Cool: Slow Fashion

Seeing creators and influencers haul many items sometimes multiple times a week, whether they are gifted or purchased is not relatable to the average consumer. It is hard for audiences

By Neve Fear-Smith

/ 12 May 2021

• Influencer Marketing

/

#MentalHealthAwarenessWeek: How to Engage Online

The Mental Health Foundation launched the event 21 years ago and has continued to take place yearly, each year focussing on a different theme. The theme for this year is

By Neve Fear-Smith

/ 11 May 2021

• Influencer Marketing

/

Tech Digest Series: Clubhouse Funding, Instagram Accessibility, and Facebook Messaging

Clubhouse boosts creator content with show funding After over a year of the Clubhouse app being exclusive to iOS users, Clubhouse is now available to those using Android, and the

By Neve Fear-Smith

/ 10 May 2021

• Influencer Marketing

/

The Rise of Kidfluencers

The rise of child influencers – known as ‘kidfluencers’ – is a phenomenon that has left parents across the globe facing difficult decisions. On the one hand, a successful kidfluencer can pursue

By Guest Writer

/ 7 May 2021

• Influencer Marketing

/

Influencer Events are Returning – What’s Coming Up?

With vaccinations being rolled out across the globe, and Covid infection rates decreasing, we are starting to see glimpses of normality returning. Where brands have been used to connecting with

By Neve Fear-Smith

/ 6 May 2021

• Influencer Marketing

/

A Guide to How AI Can Help Brands with Influencer Marketing

It’s time to look to artificial intelligence (AI) in influencer marketing. Although the influencer marketing sphere is teaming with human experts, AI can help brands in the following ways:

By Guest Writer

/ 6 May 2021

• Influencer Marketing

/ Members-only

/

A Day in the Life: Hannah Wolff, Head of Social Media Management at Born Social

With a decade’s experience working in social for brands such as ASOS, Cult Beauty and Three, Hannah Wolff is now in the role of head of social media management at Born Social. Hannah’s role allows her to unite her experience across influencer marketing, community building, paid media and social cont

By Neve Fear-Smith

/ 5 May 2021

• Influencer Marketing

/ Members-only

/

The Differences Between Instagram and TikTok for Creators

We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.

By Guest Writer

/ 5 May 2021

• Influencer Marketing

/

Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms

From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this

By Guest Writer

/ 4 May 2021

• Influencer Marketing

/

Is Influencer Gifting Still an Effective Marketing Tool?

Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to

By Guest Writer

/ 30 Apr 2021

• Influencer Marketing

/

Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace

Spotify introduces new era of monetisation for podcast creators In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on

By Neve Fear-Smith

/ 30 Apr 2021