Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
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Best Fashion & Beauty Campaign - Ogilvy & Dove
Ogilvy Website | LinkedIn 0:00/1× Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID With their #TurnYourBack campaign, Dove, Ogilvy, and DAVID harnessed the power of influencer marketing to spread awareness about the harmful effects of unrealistic beauty standards. Initially, the campaign emerged in response to the Bold Glamour filter on...
Best Sport, Health & Fitness Campaign - Smarts & ASICS
Smarts Website | LinkedIn 0:00/1× ASICS Colour Injection Collection Expanding on their initial brief, the team at Smarts went above and beyond to drive spectacular results for a globally-renowned sportswear brand. In May 2022, ASICS approached Smarts with a brief to create paid ad content for its newly launched...
Best Gaming Campaign - Billion Dollar Boy & Candy Cave UK
Billion Dollar Boy Website | LinkedIn 0:00/1× Candy Cave UK x Billion Dollar Boy Billion Dollar Boy masterfully understood and tapped into its target audience with this campaign for Candy Crush UK. To celebrate the 10th anniversary of the Candy Crush Saga brand, Billion Dollar Boy was tasked with...
Affinity Acquires Opinary, Expands EMEA Footprint
The acquisition will serve to strengthen both companies’ market presence in Europe and provide new opportunities to clients, according to executives.
Best Food & Drink Campaign - Ogilvy & Coca-Cola
Ogilvy Website | LinkedIn 0:00/1× Coca-Cola Zero Sugar – Take a Taste - WPP Open X, led by Ogilvy Our judges were wowed by Ogilvy’s strategic use of influencer marketing to drive desirability and awareness amongst new audiences for one of the world’s most recognisable brands. Promoting Coca-Cola...
Best Family & Parenting Campaign - Pepper Studio & The Week Junior
Pepper Studio Website | LinkedIn 0:00/1× Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior Pepper Studio smashed its targets with this highly effective campaign. Continuing its partnership with the children’s magazine, The Week Junior, Pepper Studio set out to drive provable ROI through influencer marketing. Its...
