American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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Most Creative Campaign - Heineken Silver & Billion Dollar Boy
Billion Dollar Boy Website | LinkedIn 0:00/1× Heineken Silver x Billion Dollar Boy Heineken Silver and Billion Dollar Boy emerged victorious with their groundbreaking campaign that challenged the hugely popular metaverse trend. Heineken launched Heineken Silver, the world's first virtual beer, allowing fans to 'try'...
Best Use of Data - Overwolf & BENlabs
BENlabs Website | LinkedIn Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional 'Ambassador' Programs Overwolf, an all-in-one gaming platform, sought BENlabs' expertise to revolutionise their "Always On" creator programme, driving mass awareness and installs for free-to-use Overwolf Apps while providing sustainable income opportunities for...
Best Use of a Small Budget - Ogilvy North America & ERA Woman Corp
Ogilvy North America Website | LinkedIn 0:00/1× Ogilvy North America and ERA Woman Corp Ogilvy North America and ERA Woman Corp’s impactful campaign focused on the Equal Rights Amendment (ERA), the proposed amendment aimed to eliminate gender-based discrimination in the United States. In commemoration of the 50th anniversary...
Best Influencer Commerce Campaign or Strategy - Acceleration Partners & Allbirds
Acceleration Partners Website | LinkedIn 0:00/1× Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing Allbirds, a global lifestyle brand focused on sustainable footwear and apparel, recognised the need for a more robust and diverse influencer presence to drive sales and sustainable programme growth, which is why they turned...
Best Cause-Led Campaign - SEEN Connects & Tommee Tippee
SEEN Connects Website | LinkedIn 0:00/1× Tommee Tippee: Building raw, honest parenthood conversations Tommee Tippee and SEEN Connects campaign supported the brand's new website space, the 'Parent Room', providing raw and real advice for parents. By integrating influencer messaging and celebrity content, the campaign achieved...
Best Brand Engagement Campaign - Digital Voices & Duolingo
Digital Voices Website | LinkedIn 0:00/1× Digital Voices x Duolingo: Chunkz and Yung Filly Digital Voices and Duolingo’s campaign aimed to test the effectiveness of creative partnerships with YouTube creators in unlocking the UK Gen Z audience demographic, raising awareness of the Duolingo app, and driving brand engagement...
