The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce is further accelerating influencers’ impact on the retail sector, and competition is fierce.
The stats for why influencers are so powerful for driving retail traffic, in particular, are well known. Not only does it engender more trust through implied personal (human recommendation), but it also gets results.
According to recent research, 72% of consumers have had purchase decisions influenced by something they saw on Instagram. And as online commerce, particularly social e-commerce, develops rapidly, brands are seeking to capitalise on all of the purchase avenues available to them.
