Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Building Your Influencer Marketing Foundation: Your Essential Toolkit
It’s no secret that influencer marketing can be a highly effective strategy for brands to reach and engage their target audiences. However, it's essential to approach it with a clear plan and a thorough understanding of what works and what doesn't, especially if you’re just starting out.
Is a ChatGPT Ban Incoming?
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
Hello Partner Summer Roadshow - First stop, Dublin
Hello Partner is excited to provide its community with the opportunity to meet, mingle, and support our charity partners in cities across Europe this summer.
Instagram Expands Creator Marketplace API for Brands and Influencer Agencies
Instagram is expanding its creator marketplace via API, will this make it easier for brands and creators to connect and build partnerships?
Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?
Are you trying to strip back your budget, but also drive results with influencer marketing? Replay our webinar to find out how.
Exploring the Thriving Digital Economy of Southeast Asia: A Deep Dive for Affiliate Marketers
It’s one of the fastest growing digital economies globally, significantly outpacing China, US, and UK.
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