At PI LIVE Miami, industry experts gathered on the Matterkind stage to provide attendees with the tools they need to build their influencer marketing foundation. From defining goals, identifying the right creators, executing content, and tracking success, panellists left no stone unturned.

Moderated by Chloe Ettinger, Account Director at Digital Voices, Nicki Robbins, Director of Influencer and Partnerships at Redbud Brands, and Kimberly Gordon, Influencer Marketing Team Lead at air up, weighed in on:

  • The importance of knowing your customer audience.
  • PPC, discount codes, live shopping, gifting – what will you utilise to ensure your strategy is a success?
  • The nitty gritty – targets, budgets, metrics, and more.
  • Don’t let the measurable rhetoric of performance destroy creativity.

Laying the foundations

You’ve been thinking about it for a while, and you’ve finally decided to bite the bullet and dip your toes into the infinity pool that is influencer marketing. First things first, you need to define your goals. Before launching an influencer campaign, you must identify what you want to achieve. Is it to increase brand awareness, generate leads, drive sales, or something else entirely? Once you have a clear objective, you can create a strategy that aligns with what you aim to achieve.

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