With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
The recent State of Commerce Advertising report by mrge revealed that the majority of industry experts in the affiliate space see artificial intelligence and machine learning as the “most important industry trends in the upcoming months.” This has increased since the fourth quarter of 2022, when AI was still the top choice for industry experts.
It’s not surprising to see these results. Since the start of the year, conversations surrounding AI in the affiliate space have exploded into prominence. In the past few months alone, the affiliate industry has integrated AI to such a degree that it now feels almost commonplace. There are AI tools to help identify fake affiliates and publishers; AI programmes built specifically to help affiliate marketers recall ad hoc data; and ML systems that can aggregate the best affiliate deals for products.
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