The industry is undergoing a reconfiguration. In a space where deterministic tracking was once the underpinning of affiliate’s strategy, LLMs are re-paving the path to purchase.
A recent Rithum survey revealed that over eight in 10 shoppers under the age of 44 now use an LLM as part of their shopping journey, and this is feeding into the zero-click reality. Indeed, in 2025, SimilarWeb research showed that nearly 69% of Google searches ended without a click, up from 56% the previous year.
Want to read more? Become a Partner+!
Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.
Enjoy a FREE trial. 14 days on us, cancel anytime.
Start Your Free Trial
Already have an account? Sign in
