Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
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Best Programmatic Campaign - EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK
EssenceMediacom, GroupM Nexus and Choreograph Cancer Research UK Cancer Research UK had to relaunch its flagship fundraising event after Covid-induced disruptions and sought to make it the most local, national campaign it had ever run. EssenceMediacom, GroupM Nexus, and Choreograph collaborated to create a hyperlocal programmatic strategy on a national...
Best Integrated Performance Campaign - M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory
M.i. Media Website | LinkedIn Leading MyDieselClaim to World Cup Glory M.i. Media and Happy Hour’s aim for MyDieselClaim was to aggressively hit the market, build mass awareness, and outperform competition to become clear market leaders in their category. By mid-2022, TV was one of their best performing...
Best Paid Social Campaign - PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz
PHD UK Website | LinkedIn Using the ‘Force’ to Create Buzz for the VW ID. Buzz PHD UK won the Best Paid Social Campaign award for exceptional social planning in creating buzz for the Volkswagen ID. Buzz vehicle launch through a partnership with Disney, using the ‘force’ of Star Wars, and...
More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise
New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?
Best Brand Engagement Campaign - Kitlocker & Easyfundraising: Supporting Communities and Winning Customers
Kitlocker & Easyfundraising Supporting Communities and Winning Customers Kitlocker and Easyfundraising’s joint campaign aimed to build brand engagement by using their unique link to the grassroots football community, grow their user bases, increase revenue, and give amateur football clubs access to something special and unique. The campaign featured a...
Best Content Commerce Campaign – LTK & Warehouse, May - December 2022 Partnership
LTK Website | LinkedIn May - December 2022 Partnership Through LTK and Warehouse’s successful partnership between May and December 2022, Warehouse aimed to increase brand awareness and educate its target audience on its high-quality products and prices while appealing to a younger audience. LTK helped Warehouse achieve this by running...
