SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
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Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?
Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.
Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game
Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.
Introducing Hello Partner’s Editorial Calendar
Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.
L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
Social Chain Acquisition Asserts Dominance in a Digitally Native World
Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.
Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing
Anything is possible with influencer marketing, and thanks to Cure Media, Swedish skincare brand ACO is cementing itself in the UK market.
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