Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Building Trust with Content Commerce at #PILIVEMiami23
At PI LIVE Miami, industry experts gathered on the Rakuten Advertising Stage to share their thoughts, experiences, and predictions for content commerce in the years to come.
The Future of Commerce: An Expert’s Guide
With so many questions surrounding the e-commerce industry, we look for the answers you need, with a little help from our commerce experts.
Yikai Li, Ex-ByteDance, on TikTok Bans, Livestreaming, and Influencer Marketing in China
With his extensive experience in leading expansion efforts for ByteDance in South East Asia and the Middle East, Yikai offers valuable insights into the strategies and approaches that have helped brands achieve success on TikTok.
How Small Businesses Can Get Started in Affiliate Marketing, and How the Industry Can Help
There are three things that SMEs should be aware of when entering the affiliate space: Communication, Consistency, and Comprehension.
Head of Instagram on the Algorithm: “We Want Creators to be in Control”
The mystery behind the Instagram algorithm has finally been unveiled by the Head of Instagram himself, and brands and creators need to take notes.
Monthly Top Line – May 2023
It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.
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