Now that 2022 is well underway, the glamourous predictions for the year are already starting to be realised or disproved, and the growth of the influencer marketing industry seems to
One of the major features that draws users to TikTok is the ability to create, use and share a huge variety of music and unique audio clips. All you have
Keren Baruch has been at LinkedIn for almost five years, having previously worked in roles in the job seeking, growth sectors, and LinkedIn’s marketing solutions, before working on the creator side.
The influencer marketing sector is growing at a phenomenal rate, and in no other space is it quite as influential as in retail. The rapid growth of social e-commerce
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.
The theme for this year’s International Women’s Day is #BreakTheBias. Social media users are encouraged to share images online using this hashtag in the lead up to and
Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms
Lucy Edgerley has been in the role of Client Director at Buttermilk for just over a year after joining the agency initially in 2019. When Lucy was introduced to the co-founders Jamie and Motez, she soon realised how much she loved everything that the agency stands for.
3D-Billboards, TikTok, and the Metaverse have opened a whole new window of opportunities and ways brands can target consumers. Over the past several years, the social media landscape has
