Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want
Tagger, sponsor of the Influencer Marketing Show London 2021, has received a second funding round of $15M from Five Elms Capital to accelerate product development and marketing momentum around the
Over the coming months, LinkedIn will be supporting 100 creators on the platform to help them in building their audience and amplify their voice on LinkedIn. To do this, the
We are now at the end of November, and where many of us may be slowing down and preparing for the holiday season, the influencer marketing industry and social spheres certainly aren't. In this month’s industry roundup we share the latest on Facebook's switch to Meta, whether Netflix could give TikTo
The term ‘influencer’ is perhaps the most common term used to describe these individuals, but with this term comes a stigma. Many influencers did not initially set out to ‘influence’
The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the
As you’re well aware, traditional influencer marketing is fairly straightforward in theory – find someone who’s a specialist in a field that resonates well with your brand and/or
It’s crazy how much can change in a year. At the beginning of 2021, we were still in the depths of the pandemic, restricted in many areas of life, but now, the future's looking brighter. It seems as if we’re only going to see the influencer marketing space grow further in 2022.
But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis
This investment will supercharge talent and product development across LTK’s creator, brand and consumer shopping experiences, pioneering its growth as the largest global influencer marketing platform.
Amber Venz Box,
Being an influencer sounds like a dream. So it’s no wonder 86% of young Americans aspire to be social media influencers, according to market research. There are lots of
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper
