The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
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Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
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Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns
This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.
Influencer Marketing Show Europe 2023: The Creator Economy Takes Over
The creator economy and influencer marketing industry took over London last week as IMS Europe saw over 1,300 attendees gather for in-depth sessions and networking opportunities.
“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024
We hear from our headline sponsor about its future goals and initiatives, and its thoughts on the biggest trends within partnership marketing.
PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation
Catch up on the highlights from PI LIVE Europe's inspiring second day.
PI LIVE Europe 2023 Day One: Partnership Marketing’s Future Has Never Been Brighter
Can you feel the buzz? PI LIVE Europe kicked off with a bang as the first day saw the biggest names from the industry gather in London for a day full of inspiration and networking. Explore the highlights below.
“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape
We hear from our headline sponsor about the changing affiliate marketing industry, its plans for PI LIVE Europe, and the introduction of APMA.
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