Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?
Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.
Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.
Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.