SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
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The Social Media AI Chatbot Race: What Marketers Need to Know
With social media giants like Snapchat, TikTok, and Instagram joining the AI chatbot bandwagon, it’s essential for marketers to get ahead of the game and prepare to utilise this feature for brands and businesses.
New Engen Acquires LT Partners
Performance marketing and affiliate marketing unite with this recent acquisition, bolstering a powerful full-funnel approach for both companies.
Buy Now, Pay Later Comes to Amazon Pay for U.S. Merchants
Amazon Pay partners with BNPL provider Affirm, as the publisher model increases its influence in the performance marketing space.
IMTB and RippleXn Partner to Promote Brand Safety in Influencer Marketing
The partnership aims to enhance brand safety and compliance in the influencer marketing industry, offering new insights and regulatory support.
Affiliate Categorisation Is a Busted Flush
Are our affiliate taxonomies outdated? How can we better reflect the present state of the industry?
“It Will Undermine Trust and Authenticity” – Influencer Marketers Speak Up Against Deepfakes
The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
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