Last-Click Is Tough for Creators. Lindsey Gamble Has Ideas.
At Awin ThinkTank, creator economy expert Lindsey Gamble shared how influencers can make affiliate marketing work, despite the last-click challenge.
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How the De-influencing Trend Could be Detrimental for Creator Brand Partnerships
The fire has well and truly been fueled. After taking some time to let the dust settle and scope out the trend, we have been able to gather a clear idea as to what the de-influencing trend could mean for the future of brand and creator partnerships.
The Problem with Subnetworks – Part One
We're investigating marketers' issues with blind subnetworks...
TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3
The catch-all term for emerging technologies such as NFTs and the metaverse is a lot more than just a buzzword. But marketers need to understand why.
What the Creator Economy Needs to Know About New YouTube CEO’s Plans
YouTube welcomes a new CEO with great plans to invest further in the creator economy.
Replay: Should You Invest in AI This Year?
Watch our webinar to find out what tech you should be investing in, and what the trule value of AI is for the affiliate/influencer marketing industry.
Hello Partner Launches Brand Council for the Partnership Marketing Industry
Hello Partner invites you to become a founding member of our global brand council, exclusively for brands and retailers active in the partnership marketing space.
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