Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
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Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap
Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.
TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage
TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.
If 2023 Was an App Store, What Would Game Developers Download?
The gaming industry is shockingly changing with new EU policies that decentralise Apple’s monopoly on in-app purchases, and new technologies are entering the market to completely change app development and consumption processes.
Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve
Amazon catches up with TikTok as the race to become the top social commerce platform is on.
Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?
AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.
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