We talk and hear a lot about personalisation being the next big thing in not just affiliate, performance, and influencer, but all throughout digital marketing. However, most marketers in the UK are now shying away from this. Or so it seems…
According to a new report from customer data platform Treasure Data, more than half (61%) of UK marketers believe that audience segmentation no longer works well, and 63% say it’s completely ineffective.
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