Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.
Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.
Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.
CEO at impact.com, David A. Yovanno, discusses the future of the partnerships industry, his predictions for the year, and company plans over the next 12 months.
TikTok’s free, always-on global education platform has been designed to help brands turn their marketing teams into experts on the ever-evolving platform.
