This week, we caught up with Kevin Edwards, Affiliate Specialist (and now Director, APMA), at Partnerize’s Partnerhip Day event. As of that morning, the UK’s first affiliate marketing trade body was made official, he was pleased to tell us. We spoke about the motivations behind the trade body, and what we can expect from it. Here, we’ve relayed some of the highlights from our discussion. You can also watch the full interview below.
Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus
The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
/
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
/
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
/
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
/