TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
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What TikTok’s Trend Report Says about Creator Marketing in 2023
Creator partnerships, product demos, ASMR content, and hyper-niche communities all feature on the ingredients list for cooking up a powerful TikTok campaign over the next 12 months.
Hello Partner's December 2022 Industry News Brief
Partnership marketing saw demand surge in 2022, here’s our monthly wrap-up featuring news from Reach Agency, Yahoo, Taboola, Dax, and more...
Lessons from 2008: What’s Next for the Recession-Era Affiliate Marketing Industry?
Let’s throw ourselves back to 14 years ago. At PI LIVE London in October, a panel of affiliate marketing experts sat down to unpack some important learnings from the 2008 recession, and how we can apply them to the pending economic crisis.
In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
Nominations Open for the Top US 30 Partnership Marketing Changemakers List
The time has come to submit your nominations for the first accolade list from Hello Partner - the Top US 30 Partnership Marketing Changemakers.
5 Influencer Marketing Trends You Need to Know for 2023
2022 has been the year that, finally, the influencer marketing space has been able to thrive with no restrictions across the globe. 2022 certainly looked very different to 2021 for the channel, and in 2023, we can see more new and exciting trends coming to light.
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