Meet the Judges for the GPMAs 2025
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
Instagram has revealed enhancements to Reels in a bid to support creators in expressing their inventiveness, engaging with audiences, and earning revenue.
Only a small percentage of marketers claim to solely use first-party data right now, but consumers may be driving this change faster than expected.
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.
Influencers are making millions by partnering with brands, but data shows a decrease in creators proactively seeking out new deals.