TikTok has just opened a new avenue for creators on the platform, with the introduction of a new "Direct Post" feature.
The new tool allows users to seamlessly upload content from several renowned editing apps, including Adobe's AI-powered Premiere Pro, Adobe Express, and other prominent platforms such as Twitch, CapCut, and SocialPilot.
This development primarily targets third-party app developers looking to integrate more closely with TikTok, enhancing the platform's creative ecosystem.
This comes after recent reports that the platform was exploring an integration partnership with Google to boost discovery. But this isn’t the only way TikTok is planning its future, as it has also revealed the potential introduction of an ad-free subscription tier, with a monthly fee of £4.99 during the testing phase, offering an uninterrupted viewing experience on the popular social media platform that could effectively replace a portion of TikTok's advertising revenue.
What does Direct Post offer?
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