Meta and TikTok test ad-free subscriptions outside the US whilst marketers are considering BeReal as it stages a global brand marketing campaign comeback. Meanwhile, a new Ogilvy report reveals how influencer marketing is dominating the B2B industry, Billion Dollar Boy unites creators to champion ‘Paid Leave for All’ in its latest campaign, and Meta pays millions to top creators for their AI chatbot avatars. Let’s take you through the last week…
Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC
Everything you might have missed from the past week in influencer marketing and the creator economy.
By
Jack Shute
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