Instagram is considering the revival of cash bonuses for creators, a move hoped to rekindle the enthusiasm of content producers on the platform.

The bonus programme, initially introduced in 2021 and discontinued in the US in March, left creators disappointed. Instagram Head, Adam Mosseri, revealed this ambition during an event with creators in New York.

"We've reached a point where the programme is more sustainable, and we can consider bringing it back to the US or other priority countries like Brazil and India," explained Mosseri, expressing his desire to revive the bonus initiative.

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