Good news, performance and affiliate marketers. Some fun, new tools have been added to Google’s AI-powered search feature, Search Generative Experience (SGE). If they work well, they could play a significant role in creating ads and content.
Google's SGE Update: How It Could Empower Performance Marketing
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
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