Good news, performance and affiliate marketers. Some fun, new tools have been added to Google’s AI-powered search feature, Search Generative Experience (SGE). If they work well, they could play a significant role in creating ads and content.
Google's SGE Update: How It Could Empower Performance Marketing
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
From our partners
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As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
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