Hello Partner (Page 178)

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023

Introducing Hello Partner’s Editorial Calendar

Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.

By Newsdesk

/ 6 Feb 2023

Introducing Hello Partner’s Editorial Calendar

L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns

De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.

By Jack Shute

/ 3 Feb 2023

Social Chain Acquisition Asserts Dominance in a Digitally Native World

Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.

By Neve Fear-Smith

/ 3 Feb 2023

Social Chain Acquisition Asserts Dominance in a Digitally Native World

Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing

Anything is possible with influencer marketing, and thanks to Cure Media, Swedish skincare brand ACO is cementing itself in the UK market.

By Neve Fear-Smith

/ 3 Feb 2023

Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing

Gen3 Marketing Integrates Its Agencies to Become a Unified Brand

The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.

By Sol Wilkinson

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Are you educating consumers to spend smarter, not harder?

By Neve Fear-Smith

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

It’s all change at YouTube HQ, as its updated Partner Program revenue model replaces the YouTube Shorts Fund.

By Neve Fear-Smith

/ 1 Feb 2023

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.

By Jack Shute

/ 1 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

PI LIVE Miami Agenda is LIVE!

Get a first look at PI LIVE Miami's spectacular speaker sessions, as well as access to early bird tickets.

By Newsdesk

/ 31 Jan 2023

CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles

The majority of TV content is now delivered over the web and it’s time for the ad model to catch up in Europe — but how?

By Neve Fear-Smith

/ 31 Jan 2023

CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles