Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best DTC Campaign – JBL & iO
iO Website | LinkedIn JBL x iO: The Power of Reinvention: Turning up the volume on JBL's affiliate channel JBL and iO’s DTC campaign set new standards in affiliate marketing. This long-standing partnership between iO and JBL, initiated in 2015, transformed JBL's D2C affiliate channel into...
Best Affiliate and Partner Marketing Agency – Silverbean
Silverbean Website | LinkedIn 0:00 /0:09 1× Silverbean: Optimising Client Experience for Ultimate Success Silverbean shines as a beacon of innovation and success in the affiliate space. With a global team spanning key locations in the UK, Australia, the US, and more, Silverbean is well-positioned at the forefront of...
Best Social Commerce or Live Shopping Campaign – Marriott International, Acceleration Partners & Parole Paris
Acceleration Partners Website | LinkedIn 0:00 /0:16 1× Marriott International, Acceleration Partners & Parole Paris: Uncovering New Audiences via Social Communities Faced with the challenge of diminishing bookings in a post-COVID-19 environment, Marriott International, together with Acceleration Partners and Parole Paris, brilliantly executed a social commerce campaign. The team...
Best Lead Generation Campaign – All Inclusive Marketing & Oracle NetSuite
All Inclusive Marketing Website | LinkedIn 0:00 /0:11 1× Oracle NetSuite and All Inclusive Marketing Oracle NetSuite and All Inclusive Marketing led by example in best lead generation with their campaign that transformed their North American affiliate programme. Seeking improved lead quality alongside growth, they shifted focus to elevate...
Best Brand Performance Campaign – PHD UK & Volkswagen
PHD UK Website | LinkedIn 0:00 /0:13 1× Delivering electric performance with the Volkswagen ID.5 The Volkswagen ID.5 campaign, masterminded by PHD UK, triumphed with its all-digital strategy for the ID.5 electric SUV Coupé showcased innovation, departing from traditional TV-first launches. The campaign's dual...
Best Integrated Performance Marketing Campaign – Grupo Xcaret with Google, Meta, and Webgains
Grupo Xcaret Website | LinkedIn Xcaret Sale 2023 The Xcaret Sale 2023 campaign by Grupo Xcaret, in collaboration with Google, Meta, and Webgains, secured their campaign success through a multifaceted approach that addressed complex challenges. With over 11 brands under Grupo Xcaret, spanning parks, tours, hotels, and new offerings like Ferries...
