Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

Netflix Acquires Warner Bros, Building a CTV Powerhouse

What does the major acquisition mean for performance marketing?

What Will Be the Key to Influencer Marketing in Europe in 2026?

According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.

Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home

PI LIVE is coming to Bristol on 26th March 2026…

Security Blindspots - Red Flags in Sponsorship Scams

Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme

Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.

The Strategy Reset - How Creators Are Redefining Growth for Brands

Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals

As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.

Don’t Go! Redefining Affiliate’s Role in Retention

With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.

The Real Problem with Browser Extensions

Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.

OpenAI Experiments with Marketplace Ads in ChatGPT

Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.

Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change

ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.

Once and for All, Are Creators Really Earning More in 2025? Here’s the Data

Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

From Online to IRL - Why Community Ownership Matters More Than Ever

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

Affistash Co-Founder describes the move as a new “milestone.”

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.