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Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure!

RealTruck, the largest independent e-commerce platform for truck accessories in North America, faced revenue challenges amidst market headwinds. Teaming up with Tombras, they aimed to overhaul their affiliate strategy. With semiconductor shortages and inflation impacting profitability, the affiliate channel became crucial for revenue recovery.

Tombras' initiative began in 2022, identifying the need for diversified partnerships. By strategically onboarding new partners, particularly content creators and publishers, they set the stage for an explosive expansion in 2023. This strategic approach resulted in a remarkable $10 million increase in total e-commerce revenue year-over-year, with $4 million attributed to the affiliate channel through a multi-touch attribution solution.

The partnership between RealTruck and Tombras highlighted the affiliate channel's significance during challenging times. Through innovative tactics and strategic collaborations, the affiliate channel emerged as a driving force behind RealTruck's resounding success, demonstrating the power of effective partnership strategies in navigating market uncertainties.

Judges Comments

“A top-notch programme and approach! With an industry like this where macroeconomic trends have so much impact on your business, this approach was outstanding.”

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