Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best Retail Partnership – Urban Outfitters & Rakuten Advertising
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Urban Outfitters & Rakuten Advertising turn affiliate into a massive growth engine in 2023 The partnership between Urban Outfitters and Rakuten Advertising showcased unparalleled innovation and resilience amidst the challenges of 2023. Eschewing a defensive stance, the duo embarked on a...
CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery
CreatorIQ and Snap Inc. join forces in a bid to revolutionise global creator discovery and drive impactful results for marketers worldwide.
Best Use of Data and Insights – UpSellit & Puritan's Pride
UpSellit Website | LinkedIn UpSellit x Puritan's Pride Since 2013, UpSellit has partnered with Puritan’s Pride, a leading nutritional supplement brand, to optimise conversion rates and enhance the e-commerce experience. Their strategic alignment focuses on recovering abandoned shoppers and elevating customer acquisition through personalised solutions. UpSellit's...
Best Technology & Telecoms Partnership – Verizon, Capital One Shopping, and CJ
CJ Website | LinkedIn 0:00 /0:08 1× Verizon, Capital One Shopping & CJ Grow 775% With Targeted Offers & Content Over two decades, the collaboration between Sephora and Rakuten Advertising has consistently propelled Sephora to the forefront of the beauty industry. In 2023, they embarked on a mission to...
Best Health & Beauty Partnership – Rakuten Advertising & Sephora
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Sephora and Rakuten Advertising deliver new strategies to dramatically boost omni sales Over two decades, the collaboration between Sephora and Rakuten Advertising has consistently propelled Sephora to the forefront of the beauty industry. In 2023, they embarked on a mission to...
Best Performance PR Campaign – Gen3 Marketing & The BBQGuys
Gen3 Marketing Website | LinkedIn 0:00 /0:08 1× Gen3 Marketing & The BBQGuys: Igniting Growth through Performance PR BBQGuys partnered with Gen3 Marketing's Dedicated Performance PR (PPR) team in a groundbreaking initiative to transform their marketing funnel approach. Strategically launched during pivotal occasions such as Father'...
