Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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TikTok US Court Case is Set for September
A monumental moment for creator marketing has now been given a date, as court arrangements have been made for September this year to ascertain whether the app will be banned in the US or not.
Best Brand Engagement Campaign – PHD UK
PHD UK Website | LinkedIn Human Led, Tech Powered - The Golden Ratio In collaboration with PwC and LinkedIn, PHD UK showcased a full-funnel strategy that harmoniously combined human insight and advanced technology. The campaign was launched to tackle the increasing complexity of business challenges in the digital era. It aimed...
Best Travel Leisure and Lifestyle Campaign – Jack.tm & OnTheBeach
Jack.tm Website | LinkedIn Jack.tm & OnTheBeach – Peak Profits With The Power Of Search In the face of Google's push towards automation and AI in advertising, Jack.tm and OnTheBeach took on the challenge, leveraging the core fundamentals of Google Ads for peak performance. They navigated the...
Best Experimental Campaign – Brainlabs
Brainlabs Website | LinkedIn Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I Facing escalating media costs, aggressive retail discounts, and heightened competition, Estée Lauder Companies (ELC) UK & Ireland sought innovative solutions to optimise their advertising spend. Brainlabs answered the call with a pioneering AI tool...
Best Use of AI in Performance Marketing – affiliate ai
affiliate.ai Website | LinkedIn 0:00 /0:11 1× affiliate.ai - Generative Reporting to Supercharge Affiliate Marketing Revolutionising the affiliate marketing industry, affiliate.ai offers unparalleled AI-driven insights, simplifying data into actionable intelligence. Their proprietary Real-Time Data Processing and Self-Learning Algorithms eliminate conventional data handling, streamlining clients' decision-making...
Best Full Funnel Strategy – Customer First Digital & Face The Future
Customer First Digital Website | LinkedIn 0:00 /0:06 1× FTF ON THE ROAD - Breaking Down the Barriers of Digital In the face of tougher economic times, both Customer First Digital and Face the Future (FTF) recognised the importance of investing in long-term business growth. With limited ability to...
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