Latest News

⚖️ "We Need Better Standards" APMA Will Review Industry Attribution Rules

Plus, five use cases for AI by brand-side affiliate managers.

By Sol Wilkinson

/ 15 Apr 2025

Five Smart Ways to Use AI in Affiliate Programme Management

AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.

By Sol Wilkinson

/ 15 Apr 2025

Five Smart Ways to Use AI in Affiliate Programme Management

Incubeta Partners with TopCashback to Strengthen Paid Search

Representatives express excitement towards the new “sustainable” approach.

By Sol Wilkinson

/ 15 Apr 2025

Incubeta Partners with TopCashback to Strengthen Paid Search

Huge Crackdown on Financial Influencer Marketing in South Africa

The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.

By Sofia Aira

/ 15 Apr 2025

Huge Crackdown on Financial Influencer Marketing in South Africa

“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing

Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.

By Kevin Edwards

/ 15 Apr 2025

“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing

Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

The initiative cements CLO as a significant affiliate strategy this year.

By Sol Wilkinson

/ 14 Apr 2025

Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.

By Sofia Aira

/ 14 Apr 2025

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.

By Sofia Aira

/ 11 Apr 2025

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

💰 BREAKING: News UK Sells Influencer Agency The Fifth to Brave Bison

This week, Influencer Insider looks at Algowatch, The Independent's new creator studio, and Robert Irwin in minimal clothing.

By Sofia Aira

/ 10 Apr 2025

“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland

Speaking with Daria Belova, the influencer marketing landscape in Finland is taking its own unique shape.

By Sofia Aira

/ 10 Apr 2025

“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.

By Sofia Aira

/ 10 Apr 2025

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

The PMAs 2025 Shortlist Has Landed

With new categories and one important award requiring your vote!

By Sol Wilkinson

/ 9 Apr 2025