Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
WPP has officially launched WPP Media, marking the formal rebrand of GroupM and the next phase in its agency consolidation strategy.
The move, first hinted at earlier this month, sees WPP Media become the holding group’s global media arm, overseeing over $60 billion in annual media investment and serving more than 75% of the world’s top advertisers.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
