Latest News

Google Faces EU Backlash Over Search and Play Store Practices

European regulators have again found Google prioritising its own products.

By Sol Wilkinson

/ 21 Mar 2025

Google Faces EU Backlash Over Search and Play Store Practices

💸 Will MrBeast Buy TikTok?

The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.

By Sofia Aira

/ 20 Mar 2025

USPAs 2025 Shortlist Announced

Two categories need your vote!

By Newsdesk

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.

By Sofia Aira

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.

By Sofia Aira

/ 18 Mar 2025

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

🔥 Google is No Friend of Affiliate Marketing

Plus, the industry reacts to new browser extension policy.

By Sol Wilkinson

/ 18 Mar 2025

“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate

Does affiliate marketing have a measurement problem?

By Sol Wilkinson

/ 18 Mar 2025

“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate

JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline

Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.

By Sofia Aira

/ 18 Mar 2025

JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline

Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws

As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.

By Sofia Aira

/ 17 Mar 2025

Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws

Affiliate Industry Reacts to Google’s New Browser Extension Policy

Networks and platforms appear largely supportive of the new initiative.

By Sol Wilkinson

/ 17 Mar 2025

Affiliate Industry Reacts to Google’s New Browser Extension Policy

What the Major PrettyLittleThing Rebrand Means for Influencers

PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?

By Sofia Aira

/ 14 Mar 2025

What the Major PrettyLittleThing Rebrand Means for Influencers

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?

By Sofia Aira

/ 13 Mar 2025

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success