
VOXI Mobile

By shifting to authentic, content-driven strategies that spoke directly to Gen Z’s frustrations, this campaign revitalised student engagement. Collaborating with UNiDAYS and Raptor, VOXI exceeded KPIs, demonstrating the power of emotional, user-generated content in modern mobile marketing.


According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.