
VOXI Mobile

By shifting to authentic, content-driven strategies that spoke directly to Gen Z’s frustrations, this campaign revitalised student engagement. Collaborating with UNiDAYS and Raptor, VOXI exceeded KPIs, demonstrating the power of emotional, user-generated content in modern mobile marketing.


I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.