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‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

By Sofia Aira

/ 12 May 2025

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

By Sol Wilkinson

/ 12 May 2025

Market Movers: Tradedoubler Launches US Headquarters

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.

By Sol Wilkinson

/ 9 May 2025

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

Locker’s Founder & CEO discusses how to build community and use data creatively.

By Sol Wilkinson

/ 9 May 2025

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.

By Sol Wilkinson

/ 8 May 2025

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

🌩️ The Power of Niche Campaigns

This week, we're exploring how AI is shaping the creator economy in 2025, analysing a Pantene campaign, and hearing an exclusive interview from Nicolas Bon.

By Sofia Aira

/ 8 May 2025

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

By Sol Wilkinson

/ 8 May 2025

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

By Sol Wilkinson

/ 7 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

By Sofia Aira

/ 6 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

🛍️ Walmart Discusses the Growing Value of Content Affiliates

Plus, CapyFast announces new partnership.

By Sol Wilkinson

/ 6 May 2025