Latest News

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?

By Sofia Aira

/ 13 Mar 2025

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

How Will Google’s AI Mode Be Tracked?

Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.

By Sol Wilkinson

/ 13 Mar 2025

We’re Heading to Rakuten Advertising Dealmaker

A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.

By Sol Wilkinson

/ 13 Mar 2025

We’re Heading to Rakuten Advertising Dealmaker

"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing

TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.

By Sofia Aira

/ 12 Mar 2025

"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing

Google Introduces New Rules for Affiliate Browser Extensions

It states that browser extensions must not inject affiliate links if they are not providing a deal or offer to the user.

By Sol Wilkinson

/ 12 Mar 2025

Google Introduces New Rules for Affiliate Browser Extensions

✊ Publicis’ Power Move

Plus, Vietnam’s first-ever affiliate marketplace is here, PI LIVE & IMS USA speakers announced, and Google’s AI-only search is shaking up affiliate marketing. Dive in!

By Sol Wilkinson

/ 11 Mar 2025

Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?

Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?

By Sofia Aira

/ 11 Mar 2025

Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?

Programmatic Set to Surpass One Trillion By 2031

What’s driving the impressive growth?

By Sol Wilkinson

/ 11 Mar 2025

Programmatic Set to Surpass One Trillion By 2031

Permate Launches Vietnam’s First Ever Affiliate Marketplace

The milestone launch is expected to unlock new opportunities in Southeast Asia’s booming digital economy.

By Sol Wilkinson

/ 11 Mar 2025

Permate Launches Vietnam’s First Ever Affiliate Marketplace

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

By Sofia Aira

/ 10 Mar 2025

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Google’s AI-Only Search Results: What It Means for Affiliate Marketers

New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.

By Sol Wilkinson

/ 7 Mar 2025

Google’s AI-Only Search Results: What It Means for Affiliate Marketers

Publicis Acquires Lotame to Reach Billions of Customers

The acquisition is expected to significantly increase the holding company's data capabilities.

By Sol Wilkinson

/ 7 Mar 2025

Publicis Acquires Lotame to Reach Billions of Customers