Rakuten Advertising
Best Full Funnel Strategy - Rakuten Advertising
Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.
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How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
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