Latest News

“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

Insights from Rakuten Advertising's Dealmaker.

By Sol Wilkinson

/ 28 Mar 2025

“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

🚀 Google Gemini Canvas to Supercharge Influencer Marketing

This week's Influencer Insider looks at Community Notes, Gemini Canvas and EGC at Duolingo.

By Sofia Aira

/ 27 Mar 2025

“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1

The industry is moving into new waters, bringing challenges and opportunities.

By Sol Wilkinson

/ 27 Mar 2025

“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.

By Sol Wilkinson

/ 26 Mar 2025

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.

By Sofia Aira

/ 26 Mar 2025

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

🏆 Are You a Top 30 Publisher?

Plus, highlights from Rakuten Dealmaker.

By Sol Wilkinson

/ 25 Mar 2025

What We Learned at Rakuten Advertising Dealmaker 2025

New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.

By Sol Wilkinson

/ 25 Mar 2025

What We Learned at Rakuten Advertising Dealmaker 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.

By Sofia Aira

/ 25 Mar 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.

By Sofia Aira

/ 25 Mar 2025

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Nominations Open for Top 30 Publishers in North America

We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.

By Sol Wilkinson

/ 24 Mar 2025

Nominations Open for Top 30 Publishers in North America

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.

By Sofia Aira

/ 24 Mar 2025

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Google Faces EU Backlash Over Search and Play Store Practices

European regulators have again found Google prioritising its own products.

By Sol Wilkinson

/ 21 Mar 2025