Latest News

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.

By Sofia Aira

/ 5 Jun 2025

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets

As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”

By Sol Wilkinson

/ 4 Jun 2025

TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets

Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA

New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.

By Sol Wilkinson

/ 4 Jun 2025

Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA

What Gifting Campaigns Get Wrong – And How to Fix Them

Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.

By Sol Wilkinson

/ 3 Jun 2025

What Gifting Campaigns Get Wrong – And How to Fix Them

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

By Sofia Aira

/ 3 Jun 2025

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

🚨 Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

Plus, tickets for our summer boat party.

By Sol Wilkinson

/ 3 Jun 2025

Belboon Acquired by Linehub to Strengthen European Market Presence

After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.

By Sol Wilkinson

/ 2 Jun 2025

Belboon Acquired by Linehub to Strengthen European Market Presence

Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

By Sofia Aira

/ 2 Jun 2025

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.

By Sol Wilkinson

/ 30 May 2025

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.

By Sol Wilkinson

/ 30 May 2025

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

By Sofia Aira

/ 30 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know